In saying such, I’ve made decisions on what is and is not acceptable, to preserve that authenticity. For example, If I give away a food item or body care product, it must be organic or toxin-free. I don’t host giveaways for the sake of getting a “free” product or to gain traffic. If anything, it's to share an experience. It’s a delicate and, at times, frustrating balance as I try to maintain the balance of operating an authentic, revenue-earning, blog. What I have found, as I’ve discovered long ago, that personal sacrifices has it’s own rewards. While holding out for the best, I’ve found the best. This of course is simply my own opinion. I’ve found companies that make it easy for me to promote them. In this industrialized age, value-driven companies are rare. Far too often, companies are quick to sell products, namely food, with little concern with the consequences. I truly believe the results of this carelessness is evident in a society that is constantly plagued with obesity, and other ailments.
With that background painted, it was very easy to decide to work with Integral Marketing, a PR company for the natural foods industry, as a temporary project manager. In addition to my usual blogging obligations, I will facilitate the Nordic Naturals Blogger’s Contest on TOP in addition to managing/recruiting product reviewers, over the next few weeks. This a short-term project. I want to ensure my readers that my blog remains under my full control, and my opinions will continued to be influenced by my own unique beliefs and values that creates the flavor of TOP.
Having said all this, Nordic Naturals is a fine company. Here’s a bit of a profile:
Values-Driven & Research-Based Innovation
Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically. Nordic Naturals incorporates ethical and socially responsible practices with regards to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting omega-3 deficiency around the world.– Read the Company Mission & Profile
Raw Material Nordic Naturals starts with the best raw material available: 100% pure Arctic cod (Skrei) sourced from the Norwegian Sea. We have built direct, exclusive relationships with smaller boats and independent fishermen, rather than larger trawling vessels that spend much longer at sea. These relationships allow us to maintain optimal raw material quality as well as sustainable fishing practices. We offer only 100% Arctic cod liver oil. No fish body oils or synthetic vitamins or additives are ever used—only pure Arctic cod (Skrei), which has the highest DHA, vitamin A, and vitamin D content of any cod species. – Read the Gold Standard
Manufacturing and Bottling We use nitrogen to minimize exposure to oxygen at every stage of manufacturing—beginning immediately after catch. The importance of this cannot be overstated: only by using nitrogen can the fish and oil be protected from the oxidative rancidity that leads to fishy smell and taste, as well as to free radical formation in the body. Vertically integrated from boat to bottle, Nordic Naturals delivers exceptionally fresh cod liver oil.– Read the Gold Standard
What I truly appreciate about this company is it’s transparency. They have a website dedicated to fish oil research at www.omega-research.com and encourage their customers to read, research for themselves. This goes hand-in-hand with what TOP is about, empowering yourself with knowledge. I’ve also had a chance to review and giveaway, their Prenatal DHA, (November '11) which is the official DHA supplement of the American Pregnancy Association. Since this project started, two weeks ago, I’ve not had the time to share this new development in detail. This project came about suddenly, without warning, and I’ve been working steadily on it.
I’m having lots of fun doing this, but this opportunity belongs to YOU more than this blog.
- Grand Prize: One winner will receive a trip for two to Santa Cruz, California with all the trimmings, including airfare, car rental, hotel, spending money, Nordic Naturals award-winning omegas,and more!*
- Second Prize: Each of the six Second Prize winners will receive one Canon® Vixia HF M400 camcorder and a one-year supply of Nordic Naturals award-winning omegas.*
- Third Prize: Each of the twelve Third Prize winners will receive a one-year supply of Nordic Naturals award-winning omegas.*
This contest is open to all bloggers. You can participate by writing what is essential to you, in your life, and share the What’s Essential™ Contest in a post. When your post is published, submit the link. Three winners will be chosen to receive:
- Nordic Naturals tote bag filled with products
- What’s Essential T shirt and
- Other swag from Nordic Naturals (over a $125 retail value).